A “Microsite” is essentially a gathering of people that connect in community, worship together, and watch The Crossing’s services online as a group.
Think Über for church – Über is the largest taxi service in the world, and yet they do not own any taxis. The genius of Über is they use resources that are already available to provide their service. There’s no need to buy a fleet of taxis if you can connect a person that needs to get somewhere with someone willing to drive their own car.
Now think about churches. Usually when a church grows it needs a bigger building (which can cost millions). But what resources are already available? Most people have a TV, the internet, and a living room. What if we brought the good news of Christ to them using these resources? The church could essentially grow and go anywhere and no longer be tied to the hurdle of high costs to grow.